Interview: Sinoboom’s expansion plans in Europe

Euan Youdale

04 August 2020

Erik Geene, the new vice president of business development at Sinoboom’s European subsidiary, and Tim Whiteman, its CEO, explain how they plan to expand the brand across the continent.

Sinoboom scissor lifts in the manufacturer’s European colour scheme

Sinoboom’s European subsidiary officially opened its doors on 1 July,…

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